Your personal information will always be handled by us in accordance with this privacy policy and the National Privacy Principles. This statement sets out our policy for dealing with your personal information. If we decide to change this policy we will post the changes here.

What is Personal Information?
Personal Information is any information about you that identifies you, or by which your identity can reasonably be ascertained.

Why personal information is collected by Arla Foods
We (including our related bodies corporate) collect personal information from users of our website:
· to provide information, products or services to users, in response to their requests or inquiries;
· to let users know about products and services from the Arla Foods Group in which those users may be interested, or for other marketing purposes;
· for internal review;
· to improve the content of our website;
· to customise the content and/or layout of our website for each individual user;
· to notify users about updates to our website;
· to compile and disclose statistics about our users and their preferences. However, these statistics are anonymous and do not identify individual users. We may from time to time make this non-identifying statistical information available to third parties for marketing purposes; and
· for any other purposes that are set out in applicable terms and conditions on our website (for example, in terms and conditions for promotions and competitions that you enter via the website).
If we are unable to collect personal information we require from you, we may not be able to respond to your requests or inquiries or enter you in our promotions and competitions.

Collection of your personal information
The type of personal information we collect on our website depends on how you make use of it. When you visit the site, our host, [insert details] records your server address, domain name, the date and time of the visit and the pages viewed. This information may be collected by using cookies (data sent to your web browser, which generally allows our site to interact more efficiently with your computer). If you disable the use of cookies, your use of our site may be affected. Information collected about your visit to our site is retained for statistical and website development reasons and is not in a form which would enable us to identify you.
When visiting our website, you will not be required to provide us with any personal information unless you register with us or communicate with us through our website. In that case, we will ask you to provide contact details along with other information required for these purposes.

If you send us an email
If you send us an email containing personal information, we will take reasonable steps to ensure the confidentiality of that information. The content of emails is sometimes monitored by our Internet Host for maintenance and fault detection purposes. We may also monitor email for legal compliance purposes. Although we take steps to protect information sent by e-mail, e-mail is not a secure method of communication and if you are concerned about sending your personal information to us in this manner you may prefer to contact us by any of the other means set out below.

Do we disclose personal information to anyone else?
It is generally our policy not to disclose information to external organisations, however, we may sometimes need to disclose your personal information to others for the purposes set out above. Examples of the types of organisations we may disclose information to for these purposes are:
· our related bodies corporate; and
· parties outside Arla Foods who are contracted to us to provide a particular service on our behalf, such as: mailing houses for bulk mailing of letters and notices, printers for marketing material, and other service providers.
Those contracted parties are not authorised by us to use personal information for anything other than the purpose for which we supplied that information to them.
Sometimes the law requires us to disclose personal information. For example, information may be disclosed to a court in response to a subpoena or to a Government agency. We may also disclose personal information where you consent to us doing so. That consent may be written, verbal or implied from your conduct.

Direct marketing
From time to time, we may use personal information to inform you about our products or services, or about special offers and promotions that we think may be of interest to you. We will give you the opportunity to express a wish not to receive these direct marketing communications. You can let us know at any time if you no longer wish to receive marketing material (by contacting us by any of the means set out below) and we will remove your details from our direct marketing database.
We do not disclose personal information to organisations outside of Arla Foods and our related companies for the purposes of allowing them to direct market their products or services.

If the law requires us to provide you with information about our products or services, we will provide that information even if you have elected not to receive information about those products or services generally.

Ensuring personal information is up-to-date
We rely on the personal information we hold in conducting our business. Therefore, it is very important, and we ensure, that the information we hold is accurate, complete and up-to-date. This means that, from time to time, we will ask you to tell us if there are any changes to your personal information. If you find that information we hold about you is incorrect, please contact us immediately and we will correct it.

Security of personal information
Security of personal information is important to us and we take all reasonable precautions to protect personal information from misuse, loss, unauthorised access, modification or disclosure. Some of the ways we protect personal information include:
· external and internal premises security;
· restricting access to personal information only to staff who need it to perform their day to day functions;
· maintaining technology products to prevent unauthorised computer access or damage to electronically stored information, such as requiring identifiers and passwords, firewalls and anti-virus software; and
· maintaining physical security over paper records.

Access to your personal information
You can access most of the personal information we hold about you by contacting us by any of the means set out below. We may charge an access fee to cover the reasonable cost of retrieving the information and supplying it to you.
Access to personal information may be refused in a number of circumstances, such as where the information relates to anticipated legal proceedings or the request for access is frivolous or vexatious. If we deny or restrict your access, we will explain why.

Resolving your concerns
If you believe that the privacy of your personal information has been compromised, please let us know. You can make a complaint by contacting us at vlo@arlafoods.com or writing to us at Arla Foods amba, Bernstorrfsgade 33, DK 1577 København V, Denmark and we will endeavour to respond to your complaint as soon as possible.

Additional information
If you would like more information about our approach to privacy, please contact vlo@arlafoods.com

Third Party Websites
Our website may contain links to websites which are owned or operated by third parties independent of Arla Foods. Those websites should contain their own privacy statements and their owners or operators are responsible for informing you about their security and privacy practices.

Contacting us
You can contact us by emailing us at vlo@arlafoods.com or writing to us at Arla Foods amba, Bernstorrfsgade 33, DK 1577 København V, Denmark